Strategy
Channel & Platform Partner Value Proposition
Platforms and marketplaces live or die by the partners and sellers on them. We design a value proposition — economics, incentives, and support — that attracts the right partners, keeps them, and grows the ecosystem profitably.
Approach
How we work.
We model the ecosystem from the partner's point of view, then balance partner economics with platform profitability.
Partner economics
Model the economics of being a partner or seller on your platform.
Needs mapping
Understand what partners value, where they churn, and why.
Take-rate strategy
Design pricing, take-rate and incentive structures that scale.
Value proposition
Shape the support, tools and benefits that differentiate your platform.
Retention plan
Build the onboarding, engagement and retention programme.
Scope
What we cover.
What we cover for platforms and channels.
- Partner and seller economics modelling
- Take-rate and monetisation strategy
- Incentive and rebate structure design
- Partner segmentation and targeting
- Onboarding and activation design
- Partner support and tooling strategy
- Churn and retention analysis
- Ecosystem growth roadmap
Deliverables
What you receive.
What you receive.
Related
Adjacent practices.
Engagements that often accompany this mandate.