Strategy
Customer Funnel & Strategy
Growth leaks at every stage of the funnel. We find exactly where you lose customers and money — from first click to repeat purchase — and prioritise the fixes that move LTV, CAC, and contribution margin the most.
Approach
How we work.
We treat the funnel as one connected system, instrumenting each stage and tying every fix back to economics rather than vanity metrics.
Funnel mapping
Map the full journey — acquisition, activation, conversion, retention, referral — and the metrics at each stage.
Leak diagnosis
Quantify drop-off and its cost, isolating the few stages where intervention pays off most.
Cohort & economics
Analyse cohorts, LTV, CAC and payback to separate healthy growth from subsidised growth.
Intervention design
Design targeted experiments and fixes across product, pricing, channel, and messaging.
Measurement
Stand up a measurement framework so gains are real, attributed, and repeatable.
Scope
What we cover.
What we examine across the customer lifecycle.
- End-to-end funnel and journey mapping
- Acquisition channel mix and CAC analysis
- Activation and onboarding conversion
- Cohort, retention and churn analysis
- LTV, payback and contribution-margin modelling
- Pricing and packaging impact on conversion
- Experiment design and prioritisation
- Attribution and measurement framework
Deliverables
What you receive.
What you take away from a funnel engagement.
Related
Adjacent practices.
Engagements that often accompany this mandate.